Launching a second career. The technical stuff.

Don’t Retire, launch that second career for your health, sanity and maybe some extra income.

Here is a guide to the technical stuff you need to know to launch that post retirement career. AKA what they did not teach you at work!

Are you too busy to be successful

Rejection is part of every entrepreneur’s life. The proposal that is not accepted, the call that is not returned, the blog does not instantly go viral, and the client who terminates a contract. But if you believe social media, stories in the press, and courses that offer instant income, you could feel that everyone else…

Content Marketing – Achieving focus

Target your content marketing to match the buyer’s journey. Providing value and answering customers’ needs is only a part of the story. In each piece of content, you should also target your customers’ specific buyer’s journey stage. Generally, there are three stages of the buyer’s journey: Awareness, consideration, and decision. In the awareness stage, buyers…

Content Marketing Case Studies

Virtual Content Marketing:  Craft Beer Tasting by Ballast Point Brewing Company Lovers of craft beer festivals who couldn’t attend one during the pandemic did not need to worry. Ballast Point Brewing Company’s virtual craft beer tastings helped the craft beer community come together with hearty laughter and drink. Even with beer festivals operating again, Ballast…

Content Marketing – How to achieve success.

Paid Ad Content Marketing Paid ads can help you reach a broad audience and position yourself in all the places you want to be seen — paid ads are especially beneficial when paired with inbound or content marketing. You can share paid ads in many places, including on social media, landing pages, banners, and sponsored…

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