Category: Branding
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Become a thought leader; Be Original
A resource for folks considering a post-retirement career To become a thought leader you must be original by creating high-quality content. To do this you’ll need: Goals for your research A process for sampling and analyzing your data Questions A process for managing the project It’s important to figure out how much time and resources…
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Use social listening to improve your brand
Most people do not listen with the intent to understand; they listen with the intent to reply. Stephen Covey How to use social listening to improve your brand Social listening is more of a science than art because it includes analytics, metrics, and actionable insights. Despite these elements, it is simpler than it might look…
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Social Media Strategy – which is right for you?
For an industry where strategic thinking is the main product, social media’s messy reality can be off-putting to people who usually deal with clearly defined scenarios. Going for the “perfect” or a “foolproof” strategy isn’t the way to approach social media branding. Which social media strategy is right for you? Branding strategist Peter Thompson recommends…
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Social Media: Building your brand identity
This week we look at how to build your brand identity using social media. So far this season, we have looked at building your e-mail list, search engine optimization, and designing your website. All these are critical because they are your face to your customer that you own. No one can take this away from…