Category: Content Marketing
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Content Marketing – Achieving focus
Target your content marketing to match the buyer’s journey. Providing value and answering customers’ needs is only a part of the story. In each piece of content, you should also target your customers’ specific buyer’s journey stage. Generally, there are three stages of the buyer’s journey: Awareness, consideration, and decision. In the awareness stage, buyers…
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Content Marketing Case Studies
Virtual Content Marketing: Craft Beer Tasting by Ballast Point Brewing Company Lovers of craft beer festivals who couldn’t attend one during the pandemic did not need to worry. Ballast Point Brewing Company’s virtual craft beer tastings helped the craft beer community come together with hearty laughter and drink. Even with beer festivals operating again, Ballast…
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Content Marketing – How to achieve success.
Paid Ad Content Marketing Paid ads can help you reach a broad audience and position yourself in all the places you want to be seen — paid ads are especially beneficial when paired with inbound or content marketing. You can share paid ads in many places, including on social media, landing pages, banners, and sponsored…
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Content Marketing: What you need to know
Today I will talk about creating a successful content marketing strategy to help you reach your audience and boost conversions. What you need to know about content marketing. What is content marketing? Why is it important? I will also share successful content marketing examples to provide context and inspiration. The definition of content marketing is…