Category: E-Mail Marketing
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Use KPIs to improve your email list.
Set email marketing KPIs. There are four key metrics to pay attention to when evaluating the effectiveness of your email marketing campaign. Deliverability measures the rate at which emails reach your intended subscribers’ inboxes. Open rate is the percentage of people that open your email once it reaches their inbox. Clickthrough rate (CTR) is the…
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E-Mail Marketing: Automation and Staying Legal
Incorporate email marketing automation. Automation is putting your list segmentation to use and can help in staying legal. Once you’ve created specific subgroups, you can send automated emails that are highly targeted. There are a couple of ways to do this. Autoresponders An autoresponder, also known as a drip campaign, is a series of emails…
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Lead Magnets and Opt-Ins
How to Build Your Email List with Lead Magnets and Opt-Ins Now to the fun part: filling your email list with eager prospects that are excited to hear from you. There are many creative ways to build your email list (and, no, purchasing emails isn’t one). Tactically speaking, list building comes down to two key…
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E-Mail Marketing What you need to know.
Your customers don’t give their information lightly, and — if used right — e-mail marketing can be both a relationship-building and profit-building tool. How does E-mail marketing work? E-mail marketing is the process of targeting your audience and customers through e-mail. It helps you boost conversions and revenue by providing subscribers and customers with valuable…