Category: Second Career
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Episode 34 Lead Magnets and Opt-Ins
How to Build Your Email List with Lead Magnets and Opt-Ins Now to the fun part: filling your email list with eager prospects that are excited to hear from you. There are many creative ways to build your email list (and, no, purchasing emails isn’t one). Tactically speaking, list building comes down to two key…
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E-Mail Marketing What you need to know.
Your customers don’t give their information lightly, and — if used right — e-mail marketing can be both a relationship-building and profit-building tool. How does E-mail marketing work? E-mail marketing is the process of targeting your audience and customers through e-mail. It helps you boost conversions and revenue by providing subscribers and customers with valuable…
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Using social media to promote your content.
While social media is a relationship-building tool, it can be used to promote content. Using social media to promote your content is all about finding the right balance between self-promotion, sharing useful information, and entertainment. Facebook, Twitter, Instagram, YouTube, and Snapchat are all great mediums to both create and share relevant content. The key is…
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Become a thought leader; Be Original
A resource for folks considering a post-retirement career To become a thought leader you must be original by creating high-quality content. To do this you’ll need: Goals for your research A process for sampling and analyzing your data Questions A process for managing the project It’s important to figure out how much time and resources…
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Using Vlogs, Amination, and content offers to stand out.
Content creation is the ultimate inbound marketing practice, vlogs, animation, and content offers can help your website come alive. Another resource for those considering a post retirement career. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. Content…
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Content Creation – what’s it all about?
More information for those considering launching a post retirement career. Why is content creation important? Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and valuable information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. Content equals business growth. Let’s look…
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How to launch a successful second career. Develop engaging content
How to develop engaging content a key skill for those considering a post retirment career, The most important thing to consider about creating content is context. It’s not enough to think about the best message; you need to think about who will read it. It would be best if you also thought about what platform…
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Use social listening to improve your brand
Most people do not listen with the intent to understand; they listen with the intent to reply. Stephen Covey How to use social listening to improve your brand Social listening is more of a science than art because it includes analytics, metrics, and actionable insights. Despite these elements, it is simpler than it might look…
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Social Media Strategy – which is right for you?
For an industry where strategic thinking is the main product, social media’s messy reality can be off-putting to people who usually deal with clearly defined scenarios. Going for the “perfect” or a “foolproof” strategy isn’t the way to approach social media branding. Which social media strategy is right for you? Branding strategist Peter Thompson recommends…
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Social Media: Building your brand identity
This week we look at how to build your brand identity using social media. So far this season, we have looked at building your e-mail list, search engine optimization, and designing your website. All these are critical because they are your face to your customer that you own. No one can take this away from…