Category: Second Career
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Site Structure – How to design your website to be easy to use.
Making your website easy to use is critical. As I mentioned in episode 13 when you start to build a website, it is tempting to just jump in and add content right away. Getting started with a website builder is exciting, and you probably can’t wait to begin sharing content with the world. Do not…
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How to improve your SEO Ranking Part 2
Advice to folks starting a second career as a solo entrepreneur. This post is a continuation from How to improve your SEO Ranking Part 1. Step 4 – Optimize Your Site for Mobile Devices As I’m sure you know, mobile use is on the rise. According to Statisa.com 63% of search engine requests came from…
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Why SEO is important for your business.
Advice for folks launching a second career as a solo entrepreneur If you’re looking to create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial. Let’s look at 10 significant benefits of SEO for your business, and how you can realize them. 1. It Boosts Your Credibility…
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SEO – A primer. What is Search Engine Optimization
Advice for folks starting a second career as a solo entrepreneur. You have probably heard of search engine optimization and know it is about improving how search engines such as Google find and rank your site. And you likely know that most people do not look beyond the first page listing recommended websites. According to…
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Build the house you want to live in
Advice for folks starting a second career as a solo entrepreneur Define your values early and often. Values are not generic two-word commandments that state the obvious. They should codify what you believe in place where everyone can see them and everyone can suggest changes. Values should be an oral tradition. They should tell your…
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From e-mails and communities to profitability.
Make email the backbone of your marketing – maintain control. Twitter, YouTube, Instagram, and Facebook can take away your business at any time by changing the algorithms, shutting down your account, or making you pay to turn up. Social media is a great place to gain distribution you are building on rented land. Once you…
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Marketing? Just be you!
More ideas from Sahil Lavingia’s book. The Minimalist Entrepreneur. Selling to strangers is hard, it’s much easier if you have a connection with your potential client. In this post you will learn what Sahil Lavingia tells us on developing your audience. Congratulations, by following steps outlined in last week’s blogs which were part manifesto and…
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Getting Ready for Launch – Your first 100 Customers
Constraints lead to Creativity. More lessons on how to be a minimalist entrepreneur If you are a minimalist entrepreneur the early stages of launching your business is all about constraints. You need to focus on doing one thing well and avoiding the temptation to try to do everything at once. Scope creep where a project…
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Don’t let self-doubt set in; build as little as possible.
More lessons from Sahil Lavingia The Minimalist Entrepreneur. Writers are told, “Write what you know” for entrepreneurs it’s not quite that simple. When you are starting a business you are imaging something that has not been done before, or at least not in the way you are contemplating your business vision. This applies even if…
