Using social media to promote your content.
While social media is a relationship-building tool, it can be used to promote content. Using social media to promote your content is all about finding the right balance between self-promotion, sharing useful information, and entertainment. Facebook, Twitter, Instagram, YouTube, and Snapchat are all great mediums to both create and share relevant content. The key is…
Become a thought leader; Be Original
A resource for folks considering a post-retirement career To become a thought leader you must be original by creating high-quality content. To do this you’ll need: Goals for your research A process for sampling and analyzing your data Questions A process for managing the project It’s important to figure out how much time and resources…
Using Vlogs, Amination, and content offers to stand out.
Content creation is the ultimate inbound marketing practice, vlogs, animation, and content offers can help your website come alive. Another resource for those considering a post retirement career. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. Content…
How to launch a successful second career. Develop engaging content
How to develop engaging content a key skill for those considering a post retirment career, The most important thing to consider about creating content is context. It’s not enough to think about the best message; you need to think about who will read it. It would be best if you also thought about what platform…
Make your site visually appealing.
We’re often admonished not to judge a book by its cover. But that rule doesn’t apply in the world of web development, as visual appeal is everything. Your website’s visual appeal plays a vital role in your website’s usability, and you will be making a mistake neglecting this aspect of your website. Visual appeal has…
Optimize your categories, tags and menus
Categories and tags are key to optimising your site’s structure. They work differently but both are important for improving the users experience while on your site. Attention spans are getting shorter, people skim through pages rather than reading them. Research has shown you have 8 seconds to grab a viewer attention. Categories are a hierarchical…
Site Structure – How to design your website to be easy to use.
Making your website easy to use is critical. As I mentioned in episode 13 when you start to build a website, it is tempting to just jump in and add content right away. Getting started with a website builder is exciting, and you probably can’t wait to begin sharing content with the world. Do not…
Episode 13 Website essentials – strategy and names.
A guide to naming your website.
How to improve your SEO Ranking Part 2
Advice to folks starting a second career as a solo entrepreneur. This post is a continuation from How to improve your SEO Ranking Part 1. Step 4 – Optimize Your Site for Mobile Devices As I’m sure you know, mobile use is on the rise. According to Statisa.com 63% of search engine requests came from…
How to improve your SEO Ranking Part 1
Advice for folks starting a second career as a solo entrepreneur Step 1 – Improve Your Page Loading Speed Your page loading time is important for a few reasons. First, if your load speed is too slow, Google will recognize this, and it will harm your ranking. But a slow website will also impact the…