Content Creation – what’s it all about?
More information for those considering launching a post retirement career. Why is content creation important? Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and valuable information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. Content equals business growth. Let’s look…
How to launch a successful second career. Develop engaging content
How to develop engaging content a key skill for those considering a post retirment career, The most important thing to consider about creating content is context. It’s not enough to think about the best message; you need to think about who will read it. It would be best if you also thought about what platform…
Use social listening to improve your brand
Most people do not listen with the intent to understand; they listen with the intent to reply. Stephen Covey How to use social listening to improve your brand Social listening is more of a science than art because it includes analytics, metrics, and actionable insights. Despite these elements, it is simpler than it might look…
Social Media Strategy – which is right for you?
For an industry where strategic thinking is the main product, social media’s messy reality can be off-putting to people who usually deal with clearly defined scenarios. Going for the “perfect” or a “foolproof” strategy isn’t the way to approach social media branding. Which social media strategy is right for you? Branding strategist Peter Thompson recommends…
Social Media: Building your brand identity
This week we look at how to build your brand identity using social media. So far this season, we have looked at building your e-mail list, search engine optimization, and designing your website. All these are critical because they are your face to your customer that you own. No one can take this away from…
Make your site visually appealing.
We’re often admonished not to judge a book by its cover. But that rule doesn’t apply in the world of web development, as visual appeal is everything. Your website’s visual appeal plays a vital role in your website’s usability, and you will be making a mistake neglecting this aspect of your website. Visual appeal has…
Optimize your categories, tags and menus
Categories and tags are key to optimising your site’s structure. They work differently but both are important for improving the users experience while on your site. Attention spans are getting shorter, people skim through pages rather than reading them. Research has shown you have 8 seconds to grab a viewer attention. Categories are a hierarchical…
Site Structure – How to design your website to be easy to use.
Making your website easy to use is critical. As I mentioned in episode 13 when you start to build a website, it is tempting to just jump in and add content right away. Getting started with a website builder is exciting, and you probably can’t wait to begin sharing content with the world. Do not…
Episode 13 Website essentials – strategy and names.
A guide to naming your website.
How to improve your SEO Ranking Part 2
Advice to folks starting a second career as a solo entrepreneur. This post is a continuation from How to improve your SEO Ranking Part 1. Step 4 – Optimize Your Site for Mobile Devices As I’m sure you know, mobile use is on the rise. According to Statisa.com 63% of search engine requests came from…