Tag: Senior Careers
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Content Marketing Case Studies
Virtual Content Marketing: Craft Beer Tasting by Ballast Point Brewing Company Lovers of craft beer festivals who couldn’t attend one during the pandemic did not need to worry. Ballast Point Brewing Company’s virtual craft beer tastings helped the craft beer community come together with hearty laughter and drink. Even with beer festivals operating again, Ballast…
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Content Marketing – How to achieve success.
Paid Ad Content Marketing Paid ads can help you reach a broad audience and position yourself in all the places you want to be seen — paid ads are especially beneficial when paired with inbound or content marketing. You can share paid ads in many places, including on social media, landing pages, banners, and sponsored…
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Content Marketing: What you need to know
Today I will talk about creating a successful content marketing strategy to help you reach your audience and boost conversions. What you need to know about content marketing. What is content marketing? Why is it important? I will also share successful content marketing examples to provide context and inspiration. The definition of content marketing is…
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Use KPIs to improve your email list.
Set email marketing KPIs. There are four key metrics to pay attention to when evaluating the effectiveness of your email marketing campaign. Deliverability measures the rate at which emails reach your intended subscribers’ inboxes. Open rate is the percentage of people that open your email once it reaches their inbox. Clickthrough rate (CTR) is the…
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Episode 34 Lead Magnets and Opt-Ins
How to Build Your Email List with Lead Magnets and Opt-Ins Now to the fun part: filling your email list with eager prospects that are excited to hear from you. There are many creative ways to build your email list (and, no, purchasing emails isn’t one). Tactically speaking, list building comes down to two key…
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E-Mail Marketing What you need to know.
Your customers don’t give their information lightly, and — if used right — e-mail marketing can be both a relationship-building and profit-building tool. How does E-mail marketing work? E-mail marketing is the process of targeting your audience and customers through e-mail. It helps you boost conversions and revenue by providing subscribers and customers with valuable…
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Using social media to promote your content.
While social media is a relationship-building tool, it can be used to promote content. Using social media to promote your content is all about finding the right balance between self-promotion, sharing useful information, and entertainment. Facebook, Twitter, Instagram, YouTube, and Snapchat are all great mediums to both create and share relevant content. The key is…
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Become a thought leader; Be Original
A resource for folks considering a post-retirement career To become a thought leader you must be original by creating high-quality content. To do this you’ll need: Goals for your research A process for sampling and analyzing your data Questions A process for managing the project It’s important to figure out how much time and resources…
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Using Vlogs, Amination, and content offers to stand out.
Content creation is the ultimate inbound marketing practice, vlogs, animation, and content offers can help your website come alive. Another resource for those considering a post retirement career. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. Content…
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Content Creation – what’s it all about?
More information for those considering launching a post retirement career. Why is content creation important? Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and valuable information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. Content equals business growth. Let’s look…