Tag: Start up
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Content Marketing – How to achieve success.
Paid Ad Content Marketing Paid ads can help you reach a broad audience and position yourself in all the places you want to be seen — paid ads are especially beneficial when paired with inbound or content marketing. You can share paid ads in many places, including on social media, landing pages, banners, and sponsored…
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Content Marketing: What you need to know
Today I will talk about creating a successful content marketing strategy to help you reach your audience and boost conversions. What you need to know about content marketing. What is content marketing? Why is it important? I will also share successful content marketing examples to provide context and inspiration. The definition of content marketing is…
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E-Mail Marketing: Automation and Staying Legal
Incorporate email marketing automation. Automation is putting your list segmentation to use and can help in staying legal. Once you’ve created specific subgroups, you can send automated emails that are highly targeted. There are a couple of ways to do this. Autoresponders An autoresponder, also known as a drip campaign, is a series of emails…
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Lead Magnets and Opt-Ins
How to Build Your Email List with Lead Magnets and Opt-Ins Now to the fun part: filling your email list with eager prospects that are excited to hear from you. There are many creative ways to build your email list (and, no, purchasing emails isn’t one). Tactically speaking, list building comes down to two key…
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E-Mail Marketing What you need to know.
Your customers don’t give their information lightly, and — if used right — e-mail marketing can be both a relationship-building and profit-building tool. How does E-mail marketing work? E-mail marketing is the process of targeting your audience and customers through e-mail. It helps you boost conversions and revenue by providing subscribers and customers with valuable…
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Using Vlogs, Amination, and content offers to stand out.
Content creation is the ultimate inbound marketing practice, vlogs, animation, and content offers can help your website come alive. Another resource for those considering a post retirement career. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. Content…
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How to launch a successful second career. Develop engaging content
How to develop engaging content a key skill for those considering a post retirment career, The most important thing to consider about creating content is context. It’s not enough to think about the best message; you need to think about who will read it. It would be best if you also thought about what platform…
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Use social listening to improve your brand
Most people do not listen with the intent to understand; they listen with the intent to reply. Stephen Covey How to use social listening to improve your brand Social listening is more of a science than art because it includes analytics, metrics, and actionable insights. Despite these elements, it is simpler than it might look…
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Make your site visually appealing.
We’re often admonished not to judge a book by its cover. But that rule doesn’t apply in the world of web development, as visual appeal is everything. Your website’s visual appeal plays a vital role in your website’s usability, and you will be making a mistake neglecting this aspect of your website. Visual appeal has…
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Optimize your categories, tags and menus
Categories and tags are key to optimising your site’s structure. They work differently but both are important for improving the users experience while on your site. Attention spans are getting shorter, people skim through pages rather than reading them. Research has shown you have 8 seconds to grab a viewer attention. Categories are a hierarchical…